BTC Course Resources

Marketing the International School

Suggested Readings:

  1. Collins, J. (2001) Good to Great: Why Some Companies Make the Leap and Other Don’t. Random House Books

  2. Collins, J. (2006) ‘Good to Great’ and the Social Sectors: A Monograph to Accompany ‘Good to Great’. Random House Business Books

  3. Fullan, M. (2004) Leadership and Sustainability: System Thinkers in Action. Corwin Press

  4. Haig, M. (2005) Brand Failures: The Truth About the 100 Biggest Branding Failures of All Time. Kogan Page Ltd.

  5. Gladwell, M. (2009) Outliers: The Story of Success. Penguin Books.

  6. Hodgson, A. and Willows, D. eds. (2010) Effective Marketing, Communications and Development. John Catt Educational Ltd.

  7. Kelly, A. (2007) The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz. Plume.

  8. Locke, C. et al (2000) The Cluetrain Manifesto: The End of Business as Usual. London: FT Com.

  9. Margolis, M. (2009) Believe Me: Why Your Vision, Brand, and Leadership Need a Bigger Story. Get Storied Press.

  10. Michelli, J. (2006) The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary. McGraw-Hill Professional.

  11. Ridderstrale, K. and Nordstrom, J. (2007) Funky Business Forever: How to Enjoy Capitalism. 3rd Edition. Financial Times/ Prentice Hall

  12. Salzman, M. and Matathia, I. (2007) The Next Now: Trends for the Future. Palgrave Macmillan.

  13. Silverman, L. et al (2008) Wake Me Up When the Data is Over: How Organizations Use Stories to Drive Results. Jossey Bass.