BTC Course Resources
Marketing the International School
Collins, J. (2001) Good to Great: Why Some Companies Make the Leap and Other Don’t. Random House Books
Collins, J. (2006) ‘Good to Great’ and the Social Sectors: A Monograph to Accompany ‘Good to Great’. Random House Business Books
Fullan, M. (2004) Leadership and Sustainability: System Thinkers in Action. Corwin Press
Haig, M. (2005) Brand Failures: The Truth About the 100 Biggest Branding Failures of All Time. Kogan Page Ltd.
Gladwell, M. (2009) Outliers: The Story of Success. Penguin Books.
Hodgson, A. and Willows, D. eds. (2010) Effective Marketing, Communications and Development. John Catt Educational Ltd.
Kelly, A. (2007) The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz. Plume.
Locke, C. et al (2000) The Cluetrain Manifesto: The End of Business as Usual. London: FT Com.
Margolis, M. (2009) Believe Me: Why Your Vision, Brand, and Leadership Need a Bigger Story. Get Storied Press.
Michelli, J. (2006) The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary. McGraw-Hill Professional.
Ridderstrale, K. and Nordstrom, J. (2007) Funky Business Forever: How to Enjoy Capitalism. 3rd Edition. Financial Times/ Prentice Hall
Salzman, M. and Matathia, I. (2007) The Next Now: Trends for the Future. Palgrave Macmillan.
Silverman, L. et al (2008) Wake Me Up When the Data is Over: How Organizations Use Stories to Drive Results. Jossey Bass.