Finance Resources:

 

Association of School Business Officials International www.asbointl.org/

Jim Kaplan's Auditnet  www.auditnet.org/nfpaudit.htm

Basic Guide to Non-Profit Financial Management
www.mapnp.org/library/finance/np_fnce/np_fnce.htm#anchor1606174

 

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Marketing the International School Resources:

Web:

The Center on Philanthropy at Indiana University

One of the finest sources for current information and strategies for philanthropy.

www.philanthropy.iupui.edu/thefundraisingschool

 

Foundation Center

This website identifies corporations and foundations (specific reference to corporations who support for international education) worldwide and contact information. 

www.foundationcenter.org

 

Council for Advancement and Support of Education

A resource for knowledge, standards, advocacy and training in alumni relations, communications, fundraising, marketing and related activities.

www.CASE.org

 

Selling Power  

www.sellingpower.com

 

Suggested Readings:

1. Achieving Excellence in Fundraising, Henry Rosso
2. A Handbook of School Fundraising, Harris Rosenberg
3. Alumni Relations: A Newcomers Guide to Success, CASE Books, Edited by John Feudo
4. Annual Giving: A Practical Approach, Case Books, Edited by Fritz Schroeder
5. Customer Service Training 101: Quick and Easy Techniques that get Great Results, Renee Evenson
6. Developing an Effective Major Gift: From Managing Staff to Soliciting Gifts, CASE Books, Edited by Roy Muir and Jerry May
7. Differentiate or Die: Survival in Our Era of Killer Competition, Jack Trout
8. Why CRM Doesn’t Work: How to Win by Letting Customers Manage the Relationship, Frederick Newell
9. Donor Relations: The Essential Guide to Stewardship, Policies, Procedures and Protocol, CASE Books
10. How Customers Think: Essential Insight into the Mind of the Market, Gerald Zaltman
11. How to Market Your School: A Guide to Marketing, Public Relations and Communication for School Administrators, Johanna M. Lockhart
12. Jump Start Your Business Brain, Doug Hall
13. Marketing Independent School in the 21^st Century, National Association of Independent Schools (NAIS)
14. Marketing Metrics: 50+ Metrics Every Executive Should Master, Farris, Bendle, Pfeifer, Reibstein
15. Philanthropy at Independent Schools, Helen Colson
16. Sales Don’t Just Happen: 26 Proven Strategies To Increase Sales in Any Market, Stephan Schiffman
17. Smart Services: Competitive Information Strategies, Solutions and Success Stories for Service Businesses, Deborah C. Sawyer
18. The Anatomy of Buss: How to Create Word of Mouth Marketing, Emanuel Rosen
19. The Art of Selling to the Affluent: How to Attract, Service and Retain Wealthy Customers and Clients for Life, Matt Oechsli
20. The Complete Book of Model Fund-raising Letters, Roland Kuniholm
21. The End of Marketing as We Know It, Sergio Zyman
22. The Tipping Point, Malcolm Gladwell
23. The Ultimate Marketing Plan: Find your most Promotable Competitive Edge, Turn It Into A Powerful Marketing Message and Deliver it to the Right Prospects, Daniel Kennedy
24. Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price, Tom Reilly
25. Matching Gift Details, Case Books, 49^th Edition