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Required Preparation for
Taking Care of Business
in the International School
Miami:
4-8 July 2008
Prior to
the course, please collect and bring the following documents
and data, if possible. We will be using the data for
activities during the course and preparation of your
strategic plan(s). We understand some data may not be
available, however bring what you are able to collect.
The
course is designed to be practical, interactive and focused
on best practices that will result in successful
implementation at your school. Having real data from your
school will make your plan as practical as possible.
1.
MARKETING/ADMISSIONS: Bring two (2) copies of the
following:
A.
Strategic Marketing Plan
if
available
B.
All promotional materials
Print/Electronic
♦
School-wide: view books, brochures, CDs, admissions packets,
programs, handbooks, invitations for open house, - all
school communications.
♦
Parent
and student newsletters (2 separate editions)
♦
Other
marketing items: ads, news articles, flyers, etc.
♦
Vision
statement
Website
Collect
the following website data:
♦
Color
copy of your homepage, key entry pages, e.g. schools,
athletics, and admissions, departments,
PTA
section, etc.
♦
Color
copy of the 6 most viewed web pages. If possible, ask your
IT Office to identify the top 6 most viewed pages for
“unique hits” or first-time visitors.
C. Bring
Admissions Office materials, forms, policy:
Admissions Data to bring:
♦
Number of
Inquiries per year?
♦
Number of
tours or visits by shopping families?
♦
Number of
new students
2.
FUND-RAISING: Bring:
♦
Strategic
Development Plan
or similar document(s), if available.
♦
All
fund-raising materials and documents: e.g. letters to
donors, annual fund, special events, major gifts, other.
♦
List of
top 10 corporations or employing organizations that employ
the parents of the children enrolled at your school
♦
The
organizational structure for fund-raising including staff,
board of trustees, administrative structure, and volunteers,
if any.
♦
Policies
related to fund-raising.
3. ISSUE
OR CONCERN:
Briefly
describe in writing (no more than one page) one “vignette”
related to marketing, admissions or fund-raising that you
would like to problem-solve with other course participants.
The vignette could be an issue, concern, situation, training
or other challenge related to the course and your school.
Note:
If your school has additional information you have gathered
such as surveys, focus groups, or studies you are encouraged
to bring those with you. We have planned activities that
will use all available data to produce your strategic plans.
We
look forward to seeing you in
Miami!
Phillip Stroup and Paige Summers |
