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Taking
Care of Business in the International School
Strategies to Ensure Your International
School’s Financial Future
4-8 July 2008, Miami’s Doral Golf Resort &
Spa
This course is designed for international
educators involved with
admissions, marketing, fund-raising,
development, communications/public relations and business functions which are integral to
the financial future of your school.
The course will be of particular interest
to CFO's, Directors of Admissions, Marketing and
Development, members of Board of Trustees, IT
Directors and School Heads and members of parent
organizations.
Participants will
complete a customized, market research driven strategic plan
with goals, metrics, and strategies for admissions,
marketing and development. Participants will also:
- Research market forces that
impact enrollment, donors, and your bottom line.
- Discover key influencers on how
expat families evaluate and select an international
school.
- Apply this knowledge to improve
the conversion rate from inquiry-to-close and increase
enrollment.
- Understand donor expectations and
how to properly conduct “The ask”.
- Know which relationships to
nurture, organizations to join, networks to support and
partnerships to develop to achieve your school’s
financial goals.
- Learn strategies to build
word-of-mouth and your school’s brand.
- Evaluate the power and
effectiveness of your website as a marketing and
“giving” tool.
- Understand the vital role logic
and emotion play in school selection and donor
decision-making.
- Increase enrollment through
“customer managed relations” (CMR).
- Learn the secrets of how highly
successful admissions directors provide an ethical and
effective in-take and conduct the all important
“Solution Close”.
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